The Challenge
Sage is the UK's leading provider of Accountancy and Payroll software and complimentary products such as stationery and training. Sage wanted to find a way to boost stationery sales without increasing mailing frequency.

The Solution
Historically stationery was promoted via tactical direct mail, with each communication selling individual product lines. We developed a seasonal catalogue containing all products in the stationary range, differentiating similar products and highlighting new ones, whilst providing generic sales information required to complete a purchase. Not only did it facilitate cross selling between ranges, it also provided a durable reference guide and a basis for ongoing unprompted sales throughout the season. Separate catalogues were created for the Accounting and Payroll stationery lines to assist targeting and
minimise waste.

The Result
Results were very positive and represented a measurable increase on previous sales, securing roll
out of the communication in
subsequent seasons.