The Challenge B&Q had two new retail credit products in-store. The B&Q You Can Do It Card - a standard store card and Homeplan, a new and innovative credit product designed specifically to finance larger DIY projects. We were briefed to consider positioning and brand development for these products and how they could be used to add value to the B&Q retail experience and develop ongoing relationships with customers. The Solution We developed the positioning statements: - B&Q You Can Do It Card - a great way to pay and - B&Q Homeplan - big ideas, make them happen. Launched in-store via tactically located take-one leaflets and hanging POS. Brand and relationship building through welcome stage communications and customer magazine. Customer census activity was used to identify future usage propensity and Homeplan cross sell opportunities. The Result Account take up ahead of target, ongoing usage secured and excellent response to customer magazine competitions and census activity.

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