The Challenge Arco is the UK's biggest distributor of Health & Safety products. They had a range of suppliers who wanted to cross promote their own products across different sectors to the Arco customer base. In turn Arco wanted to exploit these diverse communication subjects by consolidating them within a 'continuity' contact plan. The Solution We created Spotlight. Simply explained, each supplier's product is now presented in 'their piece' to the target audience within an ongoing framework of communication where consistency of presentation, positioning, proposition and personality communicates Arco's key brand and cross selling objectives. Spotlight provides Arco with a communication device to build loyalty, generate sales and show that Arco is a helpful and therefore valuable supplier. The Result The Spotlight campaigns have proved successful, increasing sales across the featured ranges whilst enforcing the Arco brand.

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