Direct Marketing Communications Specialists

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Customer Marketing Communication Specialists

11/07/06
"On the pulse"
Did you know last year UK companies spent a whopping £2.4 billion on Direct Mail? The use of this medium continues to grow year on year. But did you also know that by November 2005 there were 89million texts sent per day (a 25% increase year-on-year), and online marketing now accounts for 10% of advertising spend.

Here at Direct Relations we keep our finger on the pulse and refer to Key information sources to track and understand how cost effective and Versatile different marketing channels can be - either on their own or alongside other media. So with us keeping our finger on the pulse for you, you can be sure to get the best advice on fully integrated campaigns to maximise your marketing spend.

26/06/06
"Another New Recruit"
Summer's in bloom and so is the Client Services team at Direct Relations with yet another new recruit. We are pleased to welcome Chris Falconer on board who joins us from a Client background, working most recently for Damart in Bingley on key retention initiatives including competitor analysis and sales promotions sourcing.

Chris is a welcome support to the existing team and is looking forward to working across a number of accounts...and he makes a lovely cup of tea!

19/05/06
"Creative license"
No Carling, no Carlsberg, no Tetley's - what sort of a pub is this? Well it's our local 'The Cross Keys' which has brought a refreshing change to Leeds and it's brewing loyal customers by the barrelful. But it's not down to 'bogofs', 'happy hours' or loyalty point schemes of any kind. It's due to the excellent personal service, ever-changing selection of real ales and continental beers accompanied by a comprehensive menu - even the fussiest 'vegetarian' account handler can find something to nibble on here.

Nestled in the centre of the new Holbeck Urban Village this establishment is a magnet for IT people, media people, writers, designers, creatives and then of course there are people who aren't from Direct Relations too - solicitors, accountants and architects.

So, if you find yourself in Leeds then try The Cross Keys - we highly recommend it and it's within a short walk of our agency. If you need any directions don't hesitate to give Dave Oddy or Alan Cruickshank a call on 0113 213 3312.

24/03/06
Top Rank !!!!
Ever wondered how to improve your position on google without paying over the odds?
After many hours of research and development we have improved our corporate website ranking on the major search engines. And because of our success, we have now decided to offer it to our customers. The benefits to your business include:

More Traffic
SEO can increase the number of visitors who are actively searching for your service or product.

Increased Brand Visibility
SEO can give your brand a high international profile.

Higher Sales
SEO can mean increased sales of your product or service.

Accessibility
Observing sensible optimisation procedures can make your site more accessible to all users.

Cross-Browser Compatibility
A properly optimised site will be as near as possible validated to W3C standards. This means the greatest potential number of visitors may view your site.UsabilityObserving optimisation guidelines should mean that visitors have a more pleasant user experience.

24/03/06
Warning - The Size Of Your Direct Mail May Cost You Dearly!
August 21st sees new legislation from the Royal Mail that prices your mailings on size as well as weight. On large print runs the cost could run into thousands of pounds.
How will this affect your mailing programme?
What are the implications of using other postal providers?
How can you make this work to your advantage?

Direct Relations is already working with its clients to help them understand all the opportunities.
Have your agency or internal departments alerted you to all the issues?

To make sure you're prepared contact us

13/03/06
Direct Relations NEW Business Solution.
Direct Relations now offer an exciting ‘high impact’ new business solution capable of communicating with your audience on a ‘one-to-one’ basis. The new Xerox FreeFlow digital print technology is today’s hottest opportunity that enables targeted, full-colour direct mail featuring personalised text and graphics. It has been proven that ‘getting personal’ increases response rates, customer relationships and drives sales through relationship building and enhancing the customer experience.

If you want to get ahead of the competition contact us to find out more.

09/12/05
Another kid on the block.
Tracey Thackray has given birth to a baby boy, his name is Jack and He arrived two weeks early, weighing in at 6lb 4oz. Both are doing fine.

05/11/05
New Senior Account Manager Strengthens Account Team.
Lucy Pierce joined Direct Relations in November after re-locating with her husband from Berkshire to the Leeds area. Originally from Lancashire, Lucy returns to her Northern roots with 6 year’s experience in account & database management in the Direct Marketing industry, and most recently worked for Broadsystem Ltd, a leading provider of outsourced marketing communications.

Lucy says: “My client & industry experience to date has been quite diverse, previously managing the marketing database for The Sun & News of The World newspapers, but also with experience across tele-communications, finance & IT sectors. In addition to direct mail, I have led promotional SMS, email and on-line microsite projects to ensure cohesive marketing for my clients across key communication channels. After completing the IDM Diploma in Direct & Interactive Marketing in 2005, I am now really enjoying the challenge of building on my data roots and working in a dynamic Agency environment. Nowadays I spend as much time talking about paper weights & roll folds as I used to on dedupes and data loads!”

01/11/05
New kid on the block.
Gillian Mitchell has given birth to a baby boy, his name is William Oscar and he was born at 2.24pm on Tuesday 1st November weighing in at 6lb 8oz. Mother and child are both well.

27/10/05
Recruiting from far and wide.
We have strengthened our Account Planning and Data Planning departments, with two senior appointments.

Cliff Walton joins as Senior Account Director from the Manchester DM agency Red C, where as Account Director, he was responsible for PC World Business, with additional experience across financial services, home shopping and telecoms. As a direct marketing specialist, Cliff offers an increased strategic opportunity for the agency to develop its existing and new clients.

Richard Lodge joins the data services team from closer to home, Propaganda in Leeds. His role is to provide customer insight information through data evaluation and analysis. Richard has also worked at Poulter Partners, developing effective customer relationship programmes for British Land, National Express Group and William Hill.

Managing Director Ruari Kirwan adds: ‘We’ve recruited these key people to meet increased demands from both new and existing Clients and also help our plans for growth. Cliff and Richard will compliment our strategic strengths, providing fresh thinking from both departments’.

Direct Relations Customer Marketing Communications Specialists
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